Your Google profile and your website disagree

The five-minute check

Open your Google Business Profile and your own contact page side by side. Compare four things:

1. Phone number. Same digits, same formatting idea.
2. Address. Same street, same suburb, same postcode — including whether one says "St Helens" and the other "Saint Helens".
3. Opening hours. Including public holidays and the after-hours number, if you have one.
4. Business name. Not "Example Plumbing — 24/7 Emergency — Hobart" on Google and "Example Plumbing Pty Ltd" on the site. Keyword-stuffed names get suspended, and inconsistent ones confuse.

Any mismatch is worth fixing. Two is a pattern.

Why it matters more this year

An AI assistant answering "who is a plumber in St Helens" does not read one source, believe it and stop. It assembles an answer from several — a map listing, a directory, your site, an old review — and where they conflict it either hedges ("it is unclear whether they open on Saturdays") or picks the more confident-looking one.

Confidence usually comes from repetition. The business whose name, address and phone agree across the profile, the site, the directory listings and the invoices is the one that gets described accurately. The business with three phone numbers gets described with the wrong one.

The three mismatches we see most

• The old mobile. The number on the site was the owner's mobile in 2019. It still rings, sometimes, in a drawer.
• Hours that changed and only got updated in one place. Winter hours on the door, summer hours on Google, nothing on the site.
• A relocated address. The site was updated when the workshop moved; the Google profile was not, or the reverse. Now there are two addresses and neither is obviously wrong.

Fix it in this order

1. Decide the canonical set: one name, one phone, one address, one set of hours. Write it down. That document is the source of truth for everything else.
2. Update the Google Business Profile first — it is what most customers see.
3. Update the website, including the structured data, so it matches word for word.
4. Update the directory listings you can control, including your listing here.

Consistency is not glamorous and it is not expensive. It is the difference between being described correctly and being described almost correctly, which for a phone number is the same as being wrong.

If you would rather not do it

The free audit lists every place your published details disagree with each other, with the page each one appears on. Fixing them yourself is usually an afternoon; we quote the whole job if you want it done.