What to do
The fix list, in order
Everything in this series can be done in some order. This is the order we would do it in for a Tasmanian small business, cheapest first, with an honest note on where a professional is worth the money and where they are not.
Free, and do them today
- Search your own site for placeholders.
123-456-7890,[email protected],lorem ipsum. Forty-one of the 1,045 Tasmanian sites we checked still had one live. - Make the phone number a link. A third of Tasmanian business sites fail this. On a phone, one tap should dial.
- Write a meta description for every page. One sentence: what you do, where, and the phone number. 27% of sites leave this blank and let Google invent one.
- Put a real heading on every page. "Plumber in St Helens" beats "Welcome".
An hour of a designer's time, or yours if you are comfortable in code
- Add the five-field block — name, address, phone, hours, area served — to the site template so every page inherits it. The block is here, ready to paste.
- Reconcile your details between the site and the Google Business Profile. This is the cheapest trust you will ever buy.
- Add an llms.txt if you want to be early. Ten minutes, no ranking benefit, occasionally useful. Spec here.
Where a professional earns the money
- The site is built from a theme nobody can edit. If the template has no place for structured data, every fix is a hack. At that point a clean static rebuild costs less than the maintenance.
- There are three versions of the truth and nobody knows which is current. Deciding the canonical details and clearing the duplicates across a dozen aggregator listings is dull, slow work — exactly the kind to pay for.
- You sell services, not products. A site for a service business needs to convert a phone call, not display a catalogue. Most themes are built for the opposite.
What we do, and what it costs
The audit is free. We read your pages the way a crawler reads them and send back a specific list: what is missing, what is wrong, what is costing you the call. No charge, no obligation, and if the list is short we say so. Request it here.
If you want the work done rather than a list:
- Audit and full written report — $490. Every page checked, every issue ranked, with the fixes written out for whoever implements them.
- Audit and implementation — $1,490. The same report, plus the fixes applied: structured data throughout, placeholders gone, tap-to-call, meta descriptions, llms.txt, and the details reconciled.
- A directory listing on this site — free, always. Claim or add yours; claiming fixes your details and does not buy you a position in any ranking.
The honest summary
The four free fixes take an afternoon and put you ahead of most Tasmanian business sites. The five-field block is the one that changes how machines describe you. Everything after that is either maintenance or a rebuild — and neither is worth doing until the first two are done.
Questions people ask
Do I have to buy anything to get the audit?
No. The audit is free and there is no condition attached. We would rather show you the list and let you decide.
What is the difference between the $490 report and the $1,490 job?
One is a written list you or your designer implement. The other is the list plus the work done, tested, and confirmed by reading the pages back as a crawler.
Will you change my website without asking?
No. Nothing is edited until the scope is agreed in writing, and you keep ownership of everything.